Trade Show Lead Management

Too often, trade show effectiveness is reduced due to the time lag between acquiring leads and sending them a marketing message that is often generic and impersonal. Appature Nexus^SM Touch enables you to take immediate action through intelligent lead capture and a targeted, personalized follow-up. Through the use of these tools, Appature’s customers have consistently driven booth traffic up by over 400 percent, converted leads at a rate three times that of previous shows, and enabled sales reps to close more sales in less time. Most importantly, Appature Nexus^SM Insight provides marketing leadership and corporate executives straightforward insights on the ROI of the trade show. This allows the company to focus on the most effective trade shows.