Appature Nexus^SM

Appature Nexus^SM is the only HCP and patient-relationship marketing application designed exclusively for pharmaceutical, medical device, and health and wellness companies. Utilizing a surprisingly simple^® Web-based portal, marketers can use Nexus^SM 360° to segment an integrated view of their customers from combined internal and external data sources, and deliver targeted and compelling messaging directly from their desktop. By integrating with your existing campaign management tools or through using our Nexus^SM Touch toolset, Appature Nexus^SM makes it easy to create multi-channel marketing programs. And gaining real-time feedback into what is and isn't working using Nexus^SM Insight allows marketers to be four times more effective for a fraction of the cost.

There are three components:

• Nexus^SM 360° - Customer Management and Segmentation
• Nexus^SM Touch -  Marketing Communications
• Nexus^SM Insight - Business Intelligence