Data Cleansing & De-duplication

It doesn’t matter how much data you accumulate if the quality is questionable. Maintaining data quality requires constant vigilance around updating, standardizing, and keeping source systems up-to-date. Data cleansing, sometimes called data scrubbing, refers to the detection and subsequent purge or correction of “dirty data”—information that is outdated, incorrect, incomplete, redundant, or formatted inconsistently. Appature specializes in data integration, specifically addressing the needs of data cleansing, integrity, and de-duplication. Our technology automatically cleans and de-dupes all data that touches our application.

We recognize that your customer data comes from a variety of sources and can be challenging to maintain and validate. Clean customer data is critical to meeting e-mail marketing requirements and deploying accurate marketing campaigns. In order to ensure that your data is complete, accurate, and up-to-date, Appature Nexus^SM 360° references known syndicated sources of quality customer information.