Campaign Management & E-mail Marketing

Appature enables marketers to launch all outbound marketing campaigns directly from the desktop. You can easily deploy HTML or plain text e-mail campaigns to whatever customer segments you define. Recipient behavior is tracked and used as input for the next campaign—either manually or automatically. Appature lets you create and promote personalized e-mail and Web campaigns, customize data-capture Web forms, e-mail newsletters by segment, and set up online registration. These tools can help you with all your outbound activity, including direct mail, advertising, webinars, and phone campaigns. Reporting on all campaign performance and critical metrics is built-in to this capability as well.