Technical Details
Secure Cloud Based Delivery
Appature Nexus is a cloud-based relationship marketing tool designed to meet the specific needs of marketing professionals in the healthcare industry. Appature Nexus is unique for software-as-a-service applications in that it is designed with the stringent security and data storage requirements of the healthcare industry in mind. Each installation of Appature Nexus resides in its own isolated data cluster providing physical separation of data, protected storage, reliable data redundancy, and full 128-bit encryption for all data transmitted over the wire. Appature Nexus installations are housed in a SAS 70 Type II certified state-of-the-art co-location facility with biometric security and video-camera surveillance. Located on a major Internet backbone, rapid response times and high availability are of important consideration to both Appature and to our customers.
Healthcare Ready Policies and Procedures
In the healthcare industry, there are many detailed rules and regulations related to the handling of customer and patient data. While Appature Nexus is not an EMR system, it is designed with the same stringent considerations that systems designed to house medical records are. Furthermore, as a business, Appature follows best practices in Healthcare IT policies and procedures in terms of backups and disaster recovery, data breach policies, threat modeling, intrusion detection, collaborative workspace and instant messaging controls, information retention and destruction, and two-factor authentication for all critical networks that touch customer data.
Scalable, Reliable, Configurable, and Privacy Respecting
Appature Nexus is built on a core platform that has been tested and deployed for both consumer and healthcare professional related marketing. As such, it is capable of scaling to millions of contact records along with the hundreds of millions of associated transactional records. While Appature Nexus 360o comes with an out-of-the box data schema designed with healthcare marketing in mind, it is also capable of adding both custom fields and custom entities needed for specific line of business applications. Both standard and custom entities are accessible via the user interface and the API. What's more, specific records and entities can be marked as Personal Health Information (PHI) or Personally Identifying Information (PII). Information marked in this way allows marketers to use the system without ever knowing who people are at an individual level or what medical conditions they may have.
Customer Engagement
Our team of experts handles initial configuration, data integration, training, support, and deployment to help you get the most out of Appature Nexus. Unlike most technology solutions, ours can be implemented in six to eight weeks, with services including:
Phased implementation:
Starting with a discovery phase, followed by implementation, then an acceleration phase to quickly enable your marketing strategy
On-site end-user training:
To ensure you get up to speed quickly and start delivering value, we offer instruction and hands-on practice sessions
Customer support:
We are always available to provide you with world-class customer support, by phone or e-mail, and to answer your questions and resolve any issues you may encounter