The World of Informed Marketers™

We talk with lots of healthcare companies and even more brand teams. One common theme emerges – consumers proactively seek out information from healthcare brands. What we find is that a lot of brands don’t “capture” that inbound touchpoint in their marketing database (if they even have one). So, while companies and brands provide a ton of access points for consumers, they don’t take the next logical step of nurturing those relationships. The infographic “Increasing Consumer Access to Healthcare Brands” provides a sampling of brands with and without opt-ins to build their marketing database as well as website traffic and social media indicators. At Appature, we hope this serves as a benchmark and discussion starter about what your brand team can do to foster deeper relationships with consumers in 2012.

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Relationship Building in Healthcare is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.

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